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How Content Marketing and Social Media Work Together While social media and content marketing may appear to be two separate things, in reality they are in fact a team. Brands can maximize the impact of a huge piece of content like a white paper or blog post by sharing small snippets on their social media channels. A strategy can help you focus and optimize your efforts so that you can maximize the value of every piece of content. It can help you avoid vanity metrics and determine what is most important to your company, such as brand awareness or web traffic. 1. Identify Your Audience Social media marketing can be an excellent tool for building relationships with potential customers. Before you can create the most relevant content for your target audience, you must first learn about the people they are. This will help you create an approach that is more likely to accomplish your goals and move the needle in your company's bottom line. The best way to begin is to monitor who follows your company on social media and also who interacts with your posts. What are their interests? What do they need? What kind of information do they look for and why? www.sickseo.co.uk will enable you to target similar people across other social media platforms. You can also gain insight into your audience if you study the content of companies within your field. What kinds of posts are they creating and sharing? What type of content is generating results for them? This will give you some insight into how to create your own content. You can also directly reach out to your audience via social media to learn what they would like to learn about your brand. For instance the clothing retailer ModCloth regularly asks its followers to submit photos of themselves wearing their clothes. Then, it posts these pictures on its social media pages. This makes the brand feel more connected to its audience and can boost engagement. Once you've identified your target audience and created a strategy then you can begin creating and sharing content. Monitor your metrics, but only those that are related to your SMART objectives and KPIs you defined in Step 1. Keep in mind that not every piece of content will work flawlessly right away – but if you're consistent and stay on track with your plan, you'll soon see the results you're looking for. 2. Create a Strategy To reap the benefits through social media, you need a plan. Posting random content with no purpose or strategy is not going to help you get new followers or get them to visit your site or convert into a client or customer. Develop a written strategy for content that you and your team will be able to follow. This will help you to establish SMART goals and develop and share regular content. To create your social media content marketing strategy, start with your buyer personas for social media (or fictional representations of your ideal clients). Then, consider the kinds of content they like and the formats that resonate best on each platform. Instagram and TikTok, for example, are great platforms for visual content such as photos and short videos. Twitter, on the other hand, is better for text-based posts or links. Take a look at how you can utilize each platform in a unique way to present your brand. Instagram is an excellent platform for fashion companies that want to showcase their unique products and designs. Stumptown Coffee Roasters also uses their Facebook page for highlighting events and locations throughout the country. Another effective way to boost engagement on your social media profiles is to invite your followers to engage with you by including calls-to-actions within your posts. If you are hosting an event or announcing, ask your followers to share it, tag their friends or leave comments. Remember that social media can be an excellent way to showcase customer testimonials and feedback. They can be extremely effective in increasing the trust of your audience, especially if they come from social media users that are either using or recommending your product or service. 3. Create Content In order to effectively promote your business on social media, you have to create content that is appealing to your target audience. This can be done using a variety methods, including blogging videos, podcasts, infographics and more. It is also crucial to think about the kind of content your target audience will want to see and share. For instance, research suggests that fun and personal content is a great fit for social media, whereas promotions and information score lower. Once you have a clear understanding of your target market and your marketing goals then you can start planning out the types of content you'd like create. It is recommended to mix promotional posts with informative, entertaining or educational posts. This will help your customers engage with your business and increase your chances of turning them into customers. One method of creating content is to talk to the top experts in your industry. This is a great method to gain insight into the latest trends and strategies in your particular field as well as gives you a chance to market your business by sharing the article with the individuals who were interviewed on their own social networks. Other types of content include industry news tips, tricks, and hacks. Consider adding visual content to your posts. This has been proven to be more effective in grabbing attention and increasing engagement. It's also crucial to monitor your content's performance and make necessary changes. For example, if one type of content isn't performing well, you might need to alter the subject matter or the angle from which it's being shared. 4. Share Your Content It's crucial to share your strategy and relevant content on social media. This is a great way to increase your reach and attract new customers. Be sure that your updates are short and include catchy titles. Don't forget to change the type of content you publish such as videos, images text, links and text are all great options. You can also try to get attention by posting your content on various platforms at different times. This will ensure that your content reaches the most people. You may also want to consider partnering with influencers or even launching a contest. This is a great way to drive traffic and create buzz for your business. When your audience has begun to view your site as a reliable source of information, they'll be more likely to interact with your content and eventually become customers. It is important to place more emphasis on quality than quantity when it's time to do content marketing. It's important to note that if you are using a pillar strategy to content marketing, it's an excellent idea to share links to your long-form content on social media. This will give your followers an idea of what to expect and encourage them go to the entire article or blog. It's not always clear why certain content is shared more often than others. It's worthwhile to look into the motivations behind sharing to see what drives people to share certain pieces of content. This will help you create a better content marketing strategy in the future. 5. Track Your Results It is important to monitor the results after having created your content and then shared it. You'll be able tell if your strategy has been successful or if you need to adjust it. For instance, you could find that a certain kind of content is performing better than another, or that certain platforms have more engagement than others. You can use tools like Mention and Hootsuite to monitor your social media engagement and determine how your content is performing. It is important to keep in mind the fact that just because you are posting your content across multiple platforms, it doesn't mean that it is performing well. Each platform has its own audience and its own best practices, which is why it is essential to tailor your content to each one. You can avoid irritating your audience by not overdoing things. When analyzing your results, be sure to review all of the metrics that are important to you and your team. Choose metrics that align with your goals and KPIs that are SMART, and be sure to differentiate them for the different social media platforms you're using. With the right strategy and tactics, you can effectively combine content marketing and social media to increase the visibility of your brand, increase web traffic, boost leads, increase sales, establish authority, and more. Check out this free guide from DemandJump for more information about how to implement a successful strategy in content marketing. It includes tips, case studies and more from businesses similar to yours that have beaten the algorithms and won at content marketing. Sign up today to get your copy!